Anna Babayeva
Anna is a product designer based in San Francisco, California. She values turning complexity into clarity, working collaboratively & staying curious. She’s led a variety of design efforts across Instagram, Coinbase & Spotify.
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Coinbase
2021 - 2024
Lead designer of Coinbase Earn. Visioned and built intuitive experiences for managing crypto earnings through on-chain rewards and staking. Mentored and oversaw work of other designers, conducted user research, and worked extensively with technical team, legal, and other cross functional partners to build a world class product.
2016 - 2020
Led design and crafted engaging experiences for a variety of product areas within Instagram’s consumer app, including Stories, Direct Messaging, and Close Friends.
Worked as the founding designer of Instagram’s Web and Onboarding teams. Collaborated on the 2016 Instagram redesign and led design efforts focused on user acquisition, activation, and retention. Helped scale the onboarding team from 1 to 8 designers, implemented cross functional collaborative processes, and raised the bar for craft across disciplines.
Spotify
2015
Designed the end-to-end Spotify Concerts experience, enabling people to access personalized and localized events from artists they loved.
Collaborated on a set of tools that helped artists better understand their listeners in order to effectively grow and engage their fan base
About
In my free time, I can usually be found writing music, painting, embroidering, or making jewelry. If I’m not doing those things, then I’m probably hiking through a mossy grove, searching for stand out rocks at the beach, or reading on the couch. If you still can’t find me, then I’ve probably fallen into a deep internet rabbit hole about quantum physics. 🌀
